Building a Distinctive Kids’ Wear Brand
Babios is a unique brand of kids wear that targets a high-end market and seeks to create a strong brand in an already competitive market. Being a new player in the market, establishing brand recognition and trust was one of the main problems. We also undertook their whole branding process and we worked on creating a unique and attractive brand image that can be attractive to both parents and children. Our management of the strategic branding has been effective to place the Babios in the minds of the customers which has given us a good base to build a long-term brand loyalty.
Overview
Strategic Branding With a Playful Narration
We provided total branding and identity services on behalf of Babios, which is a unique brand of kidswear. The job was to design the logo and the fundamental brand collaterals including ID cards, business cards, letterheads, and cover letters. The branding was carefully developed to enable a unique, attractive and reliable brand, which will enable Babios to gain a strong footprint and reach out to its target consumer.
